To rebrand an key product line
my team and I created a suite of television spots and tag-ons encouraging consumersto upgrade their foot care routines with Scholl’s new ExpertCare range.
By using relatable storytelling and simple graphcis, we successfully communicated
an abundance of new information to many different audiences.
After being adapted to their respective languages, these spots aired
in multiple regions across the globe.
Television Spot “Routine”
Television Spot “Creams”
Television Spot “Roller Head”
Television Spot “PediMask”