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I lead the partnership of two legendary American brands,


POND’S skincare and the Radio City Rockettes just in time for the holidays, with campaign showing 
just how integral the brand’s beloved Cold Cream Cleanser is to the Rockettes' tried-and-true beauty routine.

People.com broke the story by featuring this video, and the campaign was driven through digital
& social media content. Publicity events, retail partnerships, and a consumer sweepstakes
also helped generate millions of impressions and increased product sales.