“Neighborfood”
Some say puns don’t belong in advertising – to them, we say “Hold my Kreuzbeer...”
This out-of-home campaign adopted a guerrilla-style approach with wild posters and street-level billboards
strategically placed throughout Berlin. Featuring mouth-watering food and lifestyle photography paired with
wordplay inspired by the capital’s neighborhoods, these iconic posters—along with digital ads—enlivened the capital’s districts
and reminded residents that their favorite Berlin-born delivery service was still bringing what they want to where they are.
FUN FACT:
This “Neighborfood” digital reach performance marketing campaign outperformed benchmarks,
with nearly 50% of the audience watching half of the ad
and over 30% watching the whole ad (10-15% is the average here).
FUN FACT:
This “Neighborfood” OOH campaign made it to “Top of the Week” on W&V (Germany’s leading comms & media publication).
click to read article
The campaign was so beloved in Berlin, that we expanded it into Cologne and Düsseldorf during Karneval weekend,
plastering the cities overnight to greet revelers where they were in the morning (partying on the street)
and increasing app opens by 30%!
