Cooper Hewitt Smithsonian Design Museum is America’s leading institution dedicated to all aspects of design thinking and execution.
To drive interest in the Cooper Hewitt’s innovative Triennial exhibit, my creative partner and I created
eye-catching out-of-home ads that were placed all over New York City. Using the exhibit’s vast and varied
collection as inspiration, the posters themselves became pieces of art.
To take the campaign online, we crafted an Instagram mosaic that broke the mold and generated buzz
surrounding the crucial last month of the exhibit. In addition, GIFs took followers deeper into the
experience and helped drive foot and online traffic to the exhibition.
